Voi Artis High-end Luxury Furniture
Voi Artis High-end Luxury Furniture
Voi Artis is a local group of two companies that is comprised of designers and most importantly, manufacturers of high-end bespoke furniture. Voi Artis began operation in 1995 as a small-scale boutique shop before establishing its own factory in 2004. In 2010, Miza Capital came on board and took charge of Voi Artis, transforming the company into the version you see today. Miza Capital is a Jordanian company that was established to invest in SMEs by providing growth equity and contributing as value-adding partners. Voi Artis has grown significantly due to three factors: the restructuring of shareholders, the involvement of Miza Capital and its relationship with Capital Bank, which has had a major role in the growth of the group, nurturing it and providing it with all financial facilities.
The Beginning
I am very interested in design, and I found myself at Voi Artis, a 20-year-old company whose founder is a friend and a partner. The founder designed everything that you see in the showroom, which we now manufacture today. Miza Capital customarily likes to invest in unique SMEs, and Voi Artis fit the bill’, says Mohammad Al Muhtaseb.
Characteristics of Success
Some of the most important qualities that entrepreneurs need to advance their projects and achieve success are credibility, personal communication skills and professional passion and attachment to the project.
The Challenges
One of the biggest challenges facing entrepreneurial companies is finding the talent. Talented people usually work for bigger entities because those companies are more prestigious and offer better job security. In addition, most local talents usually leave the country to work for regional or international companies. Another challenge is bureaucracy, and operating in a small economy, such as Jordan.
Advice
When speaking of Voi Artis’s relationship with Capital Bank, Mohammad Al Muhtaseb says, ‘My family has been dealing with Capital Bank for over 18 years. Capital Bank offers a real partnership; it is committed to your success as a client. In some instances, the bank believes in us more than we do – this is a unique and a powerful feeling, knowing that your bank believes in you.
Partnership With Capital Bank
When speaking of Voi Artis’s relationship with Capital Bank, Mohammad Al Muhtaseb says, ‘My family has been dealing with Capital Bank for over 18 years. Capital Bank offers a real partnership; it is committed to your success as a client. In some instances, the bank believes in us more than we do – this is a unique and a powerful feeling, knowing that your bank believes in you’.
