Capital Bank stands out as a leading Jordanian bank when it comes to innovation and excellence in banking services. They have paved the way for their clients to experience a future where comfort, security, and personalized banking services seamlessly merge in the digital realm.

Driven by a strong belief in technology's power to impact lives, Capital Bank embarked on a bold digital transformation strategy. This strategy aims at elevating clients beyond traditional banking, providing a smarter and more sustainable approach to digital banking services.

Hani Khalil, Group Chief Digital Transformation Officer at Capital Bank, explains, "Through our digital transformation strategy, we have revamped all our digital channels, creating a unified gateway for clients to access a wide range of electronic services anytime, anywhere. This eliminates the need for branch visits or contacting our call center."

Khalil elaborates, "Our goal is to integrate banking seamlessly into our clients' lives. By collaborating with financial service providers, we're opening doors to a world of possibilities. This includes managing financial portfolios, real-time trading in global markets, executing various financial transfers, obtaining insurances, and using the latest contactless and biometric payment methods. We're also integrating electronic channels with financial companies to ensure security and global compliance."

According to Khalil, the bank's digital strategy doesn't solely adopt technology; it also outlines a robust approach to harnessing the power of AI and machine learning to provide smart banking experiences and offer new and innovative services to clients. AI serves as an intelligent assistant to enhance and review clients' financial situations, offering smart financial proposals and advice tailored to each client's specific financial situation through machine learning technology.

Success speaks for itself:

Mr. Khalil believes that the happiness and comfort of clients are the ultimate measures of success. Capital Bank has already begun to witness the fruits of its digital transformation, with increased levels of customer satisfaction, enhanced interactions with products and services, and positive evaluations serving as a testament to the bank's commitment to prioritizing its customers. Electronic banking services are provided in the countries where Capital Bank operates: Jordan, Iraq, Saudi Arabia, and the United Arab Emirates. There has been a 120% increase in mobile app registrations, with a mobile bank app penetration rate of around 79%. By October 2023, 67,000 customers had registered through the mobile app, and 26 new features were launched on the bank's app, facilitating 130,000 financial transactions.

A digital future:

Capital Bank's digital roadmap is clear: opening new horizons for clients, creating an integrated financial system, and making banking services an easy and enriching experience for everyone. "For this reason, Capital Bank will continue its commitment to innovation and staying at the forefront of rapidly evolving financial technology. By integrating advanced solutions like contactless payments, biometric authentication, and access to global markets, Capital Bank is shaping the future of digital banking services, providing a comfortable and personalized experience for each of its clients who will undoubtedly reap the benefits of this transformation," as expressed by Khalil.