The idea for the video series, which falls under the umbrella of Capital Bank’s Financial Literacy Program, was conceived as part of the bank’s corporate social responsibility strategy and manifests the bank’s ardor in maintaining open lines of communication with the communities it serves. Through the videos, the bank hopes to offer simple and easy-to-understand information on financial and banking products and services, ultimately helping people save and manage their money more effectively.

The videos will be launched on Capital Bank’s social media pages using the IGTV feature available on Instagram, and bank employees will also have the chance to meet and interact with Madam Fidda personally at a private event. Capital Bank is also considering the possibility of future partnerships with educational and financial institutions, in order to reach the maximum number of people.

Commenting on the launch, Capital Bank Chief of Marketing and Corporate Communication Officer Touleen Barto said, "Capital Bank consistently works to further communication with the communities in which it operates. Financial literacy is at the core of the bank’s corporate social responsibility strategy due to its importance in helping educate people on how to manage their financial affairs in a manner that guarantees them the greatest returns and helps them achieve financial stability.”

About Capital Bank Group

Capital Bank Group is considered one of the top financial institutions operating in the Jordanian and regional markets, with assets of JOD 3.4 billion, while the total equity of its shareholders is approximately JOD 400 million.

Capital Bank Group includes; Capital Bank, which since its inception in 1995, has grown to become one of the top financial institutions in Jordan, offering the Jordanian market a comprehensive set of commercial and investment banking services and solutions tailored to the needs of retail and corporate clients alike.

In 2005, Capital Bank (Jordan) purchased majority shares of the National Bank of Iraq (61.85%), which enabled NBI to develop its products and services, strengthen its foothold and enhance financial inclusion at the country level, support export activities and provide all services to Jordanian companies operating In Iraq. As for Capital Investments, it is a wholly owned subsidiary of Capital Bank established in 2006, and offers specialized investment banking services to its clients through its offices in Jordan and the United Arab Emirates / Dubai International Financial Center (DIFC).

Before the end of 2020, in a bid to accomplish its expansion plans, Capital Bank Group took the full acquisition of Lebanese Bank Audi business in Jordan and Iraq.